paris: the happy show

© aaron igler

after extensively touring north america earlier this year, graphic designer stefan sagmeister's much-publicized the happy show has landed at la gaîté lyrique in paris. the new york-based creative explores the boundary between art and design, very often transgressing it through his imaginative implementation of typography. this exhibition offers viewers the experience of walking into the designer's mind as he attempts to increase his happiness via mediation, cognitive therapy, and mood-altering pharmaceuticals. sagmeister is easily bored with definitions, yet thinks hapiness is such a relevant factor in all people's lives that he has attempted to pin it down. the showcase is centered around a ten-year exploration of happiness, presenting typographic investigations of a series of maxims, or rules to live by, originally culled from his diary and manifesting in a variety of forms. in order to contextualize the maxims that appear throughout the show, he has amassed an abundance of social data of leading experts: harvard psychologists daniel gilbert and steven pinker, psychologist jonathan haidt, anthropologist donald symons, and several prominent historians [on through mar 9]. location: 3bis rue papin [marais].

© aaron igler