paris: the broken arm store opening

© the broken arm

the broken arm is a cool new concept store that is inextricably linked to paris-based creative collective de jeunes gens modernes. founders guillaume steinmetz, anaïs lafarge and romain joste are three of its members and close friends who share a specific outlook on life, and as a result also regarding lifestyle and fashion. after successfully launching the de jeunes gens modernes magazine in 2009, the three aimed for a new, three-dimensional project which would reflect their passion for a specific range of beautiful contemporary products. they found themselves a 200 sqm. [2,153 sq.ft.] retail space, spread over two floors of a building in the buzzing marais district. crafted by local architecture practice scmdglthe broken arm's interior aesthetics are clean and simple, featuring white-washed walls and wooden paneling and shelving.

untreated wooden planks on the floor are alternated by a patch of yellow carpet in the back and the building's original tiles in the cutesy café - yes, there is one! so, what's on offer at this sparkling new emporium? there's a cool mix of contemporary ready-to-wear labels for men and women, including 3.1 phillip lim, christophe lemaire and ostwald helgason, but also jewellery by aurélie bidermann and nike sneakers. the apparel and shoe range is supplemented by a selection of design books and small homewares. the aforementioned café is a place where we could hang out all day, as it serves quality coffee, a selection of sandwiches, salads and pastries of the day, as well as a selection of wines, cheeses and salami. location: 12 rue perrée [marais].

© the broken arm