paris: smart store opening

if the best price is free, then the newly opened smart store in paris fits the bill [so to speak]. the concept shop invites consumers to sample a range of products from emerging artists and inventive brands. nothing has a price tag yet customers can test and taste the products either in store or at home. the diverse in-store merchandise will rotate on a monthly basis with innovation as the common denominator – think pre-mixed cocktails by stirrings and solar chargers in the shape of bonzai trees by electree. customers can experience a taste of the high life [the luxury-feel space is designed by eco-designer antoine laymond] with barely a flinch of the wallet: eur 10 will buy you unlimited access for a whole year. location: 8 rue blanche [st.-lazare]. © thomas rees