paris: printemps homme store renewal

© printemps / photography: manuel bougot

with a history that dates back to 1865, printemps has always been an illustrious fixture in paris' retail landscape. although now operating department stores in major cities across france, the company's beating heart remains its landmark flagship store on the french capital's bustling boulevard haussmann. it's here that printemps has gradually expanded to a cluster of buildings over the years, all stocked to the guilds with fashion collections. in the 1970s a separate building opened, entirely dedicated to menswear, and which quickly became a one-stop shop for discerning male shoppers. the printemps homme building, as it is called, has now been entirely restyled by milan-based architecture practice antonio citterio and features 7,000 sqm. [75,347 sq.ft.] of sleek interior settings spread over seven floors.

highlights of the recent store renewal are the ground floor, which is now entirely dedicated to men's accessories such as leather goods, eyewear and watches. the second floor presents high-end streetwear and other leisure styles, while a wide choice of luxury men's labels have found a matching new home on the third. on the fifth la chemise is situated, an exclusive new section dedicated to men's shirts. simultaneously with the relaunch of printemps homme, a number of directional brands have been added to the store's vast brand list, including pierre hardy, serapian, de bonne facture, nicolas andreas taralis and jonathan saunders. some of these new labels are presented in specially conceptualized pop-up settings. location: 61 rue de caumartin [opéra].

© printemps / photography: manuel bougot