paris: nike sportswear store opening

after tokyo and new york, nike sportswear has opened a magnificent lifestyle store in the marais area, designed by the amsterdam-based day design agency. located in a former bookstore, much of the original details of the three-storey building's façade and interior have been retained. the interior itself has been spruced up with cool graphics by french illustrators antoine + manuel who created designs for murals, wallpaper and the store's carpet. the new outlet carries the brand's tier zero apparel and footwear releases and a range of limited-edition products. mind you, the store also features a special nikeid studio where shoppers can customize their trophy purchases on the spot. location: 12 rue des hospitalières st.-gervais [marais]. © nike