paris: m.o.b. restaurant opening

© m.o.b.

short for maimonides of brooklyn, this funky vegan diner may have been launched in brooklyn, it's in fact french. m.o.b. has shifted its focus back to the homeland and has opened a branch at les docks in paris a little while ago. it's founded by urban culture-inspired entrepreneur cyril aouizerate who has gained fame with well-publicized projects such as the mama shelter hotel chain and club la flèche d'or. interestingly, the diner's name is derived from maimonides, an influential sephardic jewish philosopher from the 12th century whose copious work not only includes scientific scripts but also a wide array of notes on vegan food. and with a name like m.o.b., the menu here is obviously vegan! the restaurant interior has been designed by architects kristian gavoille and valérie garcia, who've created a modern and functional canteen setting with playful decorative references to american culture.

an expansive stars and stripes - with the iconic brooklyn bridge superimposed - adorns one side of the restaurant. but it's the colourful curtain opposite, depicting a slew of american icons from all ages that steals the show. a lowered ceiling with latticed coloured banners and light bulbs adds a quirky touch that's reminiscent of coney island's iconic luna park. a bonus is m.o.b.'s very own outdoor terrace with sweeping views of the seine river. now back to the food! so, everything is vegan, but it comes in a variety of familiar and tasty bites. m.o.b. has its own burger and hot dog versions that come with house-baked organic flatbread, superhealthy appetizers such as quino salad and roasted cauliflower and an irresistable range of desserts. we'd go vegan instantly, you? location: les docks, 34 quai d'austerlitz [salpêtrière].

© m.o.b.