paris: levi's flagship store opening

© levi's - levi's fourth flagship opens on iconic avenue des champs-élysées

after launching in san francisco, new york and london, levi's has opened a massive flagship store in paris. the store measures a whopping 650 sqm. spread over three floors, and boasts a sustainable interior design that fuses a vintage and industrial look and feel. in sync with modern times, fsc-certified woods have been used wherever possible, and the store is filled with reclaimed, reused, restored and existing materials. the design also references the ties between the u.s. and france through denim. one of the flagship's special features is an in-house denim tailor where shoppers can have their new denim trophies customized. to celebrate the opening, popular music legends busy p, james murphy, andré saraiva and shepard fairey share their love for each other's cultures, creative spirits and homelands through music and art-themed installations, limited-edition apparel and a series of events, screenings and interactive workshops. the new levi's flagship carries the brand's full range of merchandise, including several of its special denim lines. location: 76 avenue des champs-élysées [champs-élysées].

© levi's - inside the new flagship