paris: lee store reopening

denim brand lee launched its revamped paris flagship store and threw a matching party. the store now features an all-black storage system, matched with a vintage americana look that gives the retail space authenticity and also provides a perfect 'framework' for the brand's merchandise and design legacy. items from lee's archive collection now fittingly adorn the walls. the store carries all lines: lee's main collection for men and women, lee 101 and the lee archives collection. the reopening bash pulled a mixed crowd of fans, press and local celebs from the fashion and music scene. hipster dj sets by lil mike, irfane and boombass kept the party peeps entertained. location: 23 rue des rosiers [marais]. © lee