paris: l'épicerie bar opening

© ballantine's

at the beginning of this year ballantine's launched the bar project, a design contest which offered entrepreneurs across france the chance to design his or her own dream bar. well, over 100 designs were submitted, all reviewed by a panel of lifestyle experts which included simon baldeyrou, c.e.o. of deezer france, interior designer laura leonard, artistic director + nightlife connaissuer hirmane abdoulhakime, and mathieu deslandes, marketing director of pernod-ricard. out of three finalists they picked rising mixologist abdou el asfar's design as the winner. entitled l'épicerie, el afsar’s design is inspired by a traditional night market where customers are able to browse its inviting shelves, select their own ingredients and which then form the base of their cocktail of choice. bartenders will then create an innovative whisky cocktail with these ingredients, selecting the most appropriate expression from the ballantine's range to match. the winning bar design has now been recreated on the premises of chacha, a popular club in the st.-honoré area of the city of lights, and will remain open for the next six weeks. location: chacha, 47 rue berger [st.-honoré].

© ballantine's