paris: héritage

© veja - the art of crafting a bicycle opening today [6pm-10pm] at veja's concept store centre commercial is a hybrid showcase of héritage, an artisanal french bicycle brand that was launched by a group of friends. they'll be presenting their first collection of bespoke bikes through an installation, a video screening and a photo exhibition. interestingly, shoppers can also order their very own héritage bicycle in the store, entirely customized and made-to-measure with the aid of a dedicated sales associate [by appointment only / on through jun 4]. location: 2 rue de marseille [canal st.-martin].
© veja - we so want to know what's inside that box