paris: customized by nature

© cheap monday - denim high up on the roof cheap monday’s customized tour team is back on the road with a new concept: customized by nature. preparations for this kooky project started in june 2010, when they entrusted a few cheap monday jeans to the care of mother nature in three different locations in sweden: buried in the ground somewhere on the west coast, in the woods close to stockholm and high on the roof of cheap monday's hq. for the tour stop-over in paris, the citadium store has been given a thorough cheap monday make-over and now features a gigantic tree house, once the childhood hideaway of its founder örjan andersson. so what's to be found here? first of all, 30 pairs of the uniquely weathered [and numbered] jeans will be put up for sale, all accompanied by a booklet that illustrates the customization process. additionally, a cool selection of the brand's s/s 2011 collection will be available. and last but not least, a string of deejays and live screening of t-shirts spice up the vibe. the customized by nature shop will be operational through mar 15. location: rue caumartin 50-56 [st.-honoré].
© cheap monday - cheap monday goods ready to be snapped up, new lodgers for the treehouse [top + bottom]