paris: a.p.c. store opening

© a.p.c.

accessorizing is key – it's a fashion rule women have stuck to for ages, but it's something that a style-sensitive male demographic has only come to acknowledge these past few years. not surprisingly, the importance of accessories has inspired many fashion brands to boost collections, and in many cases, also create dedicated retail spaces. although it has a sizeable network of shops across its homebase paris and far beyond, a.p.c. lacked a store dedicated exclusively to accessories. well, that's history now. popping up in the french capital's leafy saint-germain district is a new standalone a.p.c. shop packed to the guilds with its coveted men's and women's shoes, bags, and small leather goods.

as always, the interior design is courtesy of french architect laurent deroo, and he created a setting that's defined by terracotta. the earthenware material is captured by the floor which extends upwards on one side, morphing into an elongated, tiered display space and storage that lines the entire wall. the structure is backlit which accentuates the erratic structure of the exposed brick wall, but also optically creates depth in the narrow space. directly opposite a comfy sofa is situated with mirrored walls as a backdrop. the new a.p.c. store carries the brand's full range of men's and women's shoes, bags and small leather goods. location: 40 rue jacob [saint-germain].

© a.p.c.