oslo: nudie jeans repair shop opening

© nudie jeans

although originally from sweden, nudie jeans is as much a household name in neighbouring norway. and so much so, that the denim brand decided to open up shop in the country's capital oslo. a full-fledged nudie jeans repair shop, it's situated in frogner, an emerging area of town where the city's young and fashion-forward increasingly love to shop and unwind. occupying a 60 sqm. [646 sq.ft.] ground floor unit of a traditional 19th-century building, the store has been designed by nudie jeans' very own design team and blends the brand's signature aesthetic with the building's original elements. the focal point of the setting are the two repair stations right next to the entrance, and the activities deployed here are bound to have a beckoning effect to passers-by.

a collection of vintage and industrial furnishings, most notably a large-scale ceiling-high denim wall made from two conjoined merchant desks, are framed by classic herringbone parquet flooring and a contrasting ceiling in a matte black hue. adding a storied element to the place is the eclectic backdrop of differently textured walls, while repurposed 18 oz. japanese selvedge as cabinet surface and leather cutting left-over used as notice boards emphasize the brand's aim to reuse materials as much as possible. the new nudie jeans repair shop carries the brand's full range of premium denim offerings. location: grønnegata 1 [frogner].

© nudie jeans