osaka: diesel store renewal

© diesel japan

since opening in 2010 the diesel shibuya flagship in tokyo has been diesel's prime retail showcase in the land of the rising sun, but the recent renewal and expansion of the diesel store in osaka has provided the italian fashion brand with another and similarly grand presence. located on nagahori dori, a bustling thoroughfare in the heart of the city, the store occupies 260 sqm. [2,799 sq.ft.] spread over the ground and second floors of a modern highrise building. the interior design captures natural materials in a number of modern settings, each different for each collection and with parquet flooring that ties it all in. the women's collection is presented on the ground floor while the men's domain is situated one floor up. a dedicated section with a different design has been reserved for the diesel black gold and diesel home collections, two new additions to the store. another introduction is the glorious chain café, a laid-back diner serving a number of tasty japanese and western bites. the menu also features branded café memorabilia, in addition to wines and olive oil from the diesel farm in italy. especially for the opening limited edition items have been designed that'll be exclusively available at the store. location: 3-12-9 minami senba [minami senba].

© diesel japan