online: tiong bahru market

© bravo

as you may know, we at superfuture have a thing for maps and guides both printed and online. in the latter category falls a project initiated by singapore-based branding and design studio bravo which maps the tiong bahru estate, one of the oldest housing estates in the island nation. since the market’s first establishment in the 1950s as the seng poh market, it has built up a solid reputation for hosting some of the city's best hawker stalls. in the recent years, however, the estate has given way to newer establishments, from cafés, bakeries and bars to lifestyle shops selling a variety of knick-knacks, and has grown popular with the younger generation.

in light of promoting the forgotten local cuisine and heritage, bravo set out to provide a informative and fun guide for the foodie demographic which is curious, lost, or frantically searching for a tasty bite. behold tiong bahru market, a pretty cool non-profit online initiative by bravo which not only elaborates on the estate's interesting history and cultural significance by way of a compresses animation, but also features an interactive directory map, detailing the stores, their varied opening hours and items sold. mind you, bravo's office is located a stone's throw away from the premises, so staff have obviously thrown in a few of their recommendations as well. bon appétit, folks!

© bravo