online: the story of serve

© ballantine's

Ballantine's is the leading scotch whiskey in Europe. as such it aims to further increase awareness of its quality through The Story of Serve, an interactive online film experience that explores the Ballantine’s 12 serving ritual by using a beautiful crystal decanter, created by award winning designer Lee Broom. as said it's not just a film to watch as it challenges you as a viewer to solve a puzzle. The Story of Serve appears as one film but has in fact been cut up in nine bits that you have to rearrange. once the puzzle has been solved, you'll finally discover the intriguing story that takes you beyond the usual expectations of a decanter and of the way that whisky can be drunk, using the unique decanter. at the end of the film, you can enter a draw to win one of these trophy decanters – which splits into three sections to hold whisky, ice and water or a cocktail combination – by sharing the experience through facebook, twitter or via email.