online: the proper sneaker

© camille tanoh

camille tanoh is a paris-based designer and shoe connaisseur. he launched his namesake brand in 2012 and never looked back, continuously tweaking his street-cred shoe designs to the smallest detail. to tanoh, the sneaker is the ultimate piece of footwear, and although he's obsessed with creating the ideal look and feel, it's also very much about the attitude and lifestyle that's inextricably attached to it. elaborating further on his drive to perfection [read: simplicity] is a newly released video that's entitled the proper sneaker. directed by loren denis, the clip basically is a frivolous visual  journey that emphasizes the core values of tanoh's sneaker aesthetics. watch the movie, and conclude you couldn't agree more.