online: palladium x the explorers

© palladium

as the perfect footwear to travel, explore and what not, palladium launches a new and fun-infused palladium x the explorers series. over the next two months, two explorers will go on a journey through europe, uncovering hidden cultural grounds in eight buzzing cities. at each location, local insiders will show you the ropes and let you in on local underground gems that are ready for you to discover this coming summer season. the kick-off will be in palladium’s very own cradle of lyon in france where benjamin pelloux and philippe correa de albuquerque, the frontmen of webzine and creative agency paperboys, will guide you through unexplored territory in a city where street artists comb the neighbourhoods for hidden canvases, and producers build edgy music venues on abandoned sights. armed with a camera and a notepad, explorers georgia lewis anderson and emmanuel cole will set off across the continent in search of the undiscovered. local cultural heroes will guide the duo through the cities’ undercurrents, from forgotten landscapes to burgeoning art, food, music and fashion scenes.
by way of articles, sizzling shots and cool short documentaries, the stories of the local uncharted subcultures are told. the result will be an unparalleled present day digital road map, navigating europe’s freshest underground scenes. it's pretty much the lowdown on the peeps, stories and cultures that you don’t normally hear about, the interesting stuff you only discover when you arrive with no plans, and the landscapes you find when you scratch below the surface. after lyon, palladium's explorers will head for antwerp, bristol, copenhagen, florence, istanbul, budapest and hamburg. curious? well, you can join them and follow their journey daily on facebook, instagram and twitter, and check #palladiumexplorers to see when the explorers land in your hometown. they might actually need you to help them navigate the local undergrounds, so make sure to tune in and give tips! and if you do, you could win some awesome prizes along the way. bon voyage!