online: ooo originals

transcending their trade out of a passion for dutch fashion, trend consultants kirsten van dam and sam colijn launched ooo originals earlier this year. the website was set up to support, showcase and last but not least sell the creations of holland's newest generation of fashion designers. 'dutch innovation and expertise is celebrated worldwide', says kristen. 'but fashion design in the netherlands attracts less attention, despite the fact that it originates from the very same design background as contemporary rotterdam architecture or philips technology'. the aim of the dutch duo is to address this imbalance and raise the international profile of dutch fashion. designers currently stocked on ooo originals online store include mada van gaans, claes iversen, individuals, and beyond and mattijs. © peter stigter / design by individuals