online: new oki-ni website

© oki-ni - the new website is lookin' good...

savvy online retailer oki-ni have launched a rather cool new space age-inspired website. to celebrate the event they've shot the launch, an evocative and very appropriate video that features a selection of oki-ni's coveted merchandise on a two-hour round trip, firing it over 100,000 feet [30,480 meter] into the stratosphere before returning it safely to earth. the website currently also features a style shoot that takes cues from ingmar bergman's black + white masterpiece the seventh seal. shot on the cliffs of birling gap in east sussex, it's a macabre mediation on life, death, and mortality, yet brimming with cool wannahave styles.

© oki-ni - a gloomy style shoot