online: helvetica - the perfume

the helvetica typeface, designed in 1957 by max miedinger and eduard hoffmann, forms an integral part of superfuture's dna. an expression of the modernist design movement, it quite befits our outlook and preferences on many levels. so when the peeps at creative collective guts and glory decided to release it as a fragrance, we couldn't do anything but love the idea. and a great idea - or should we say brilliant spoof? - it actually remains, as it merely consists of distilled water. beautifully packaged, we have to admit. the helvetica perfume has a numbered, limited edition of only 3,000 bottles. each bottle contains 2 oz. of distilled water while the bottle itself features 24k gold printing in the helvetica typeface. fancy one for christmas? then click here to order yours.

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