online: elleme launch collection

© elleme - the

based out of paris and hong kong, newly established bag brand elleme – it's pronounced elle aime and meaning 'she loves' in french – combines the best of east and west beyond the usual clichés, and comes straight to the point with a launch collection brimming with fresh designs. the four women behind the brand know a thing or two about the challenge that discerning young females are facing when finding the perfect bag to fit their lifestyle. knowing their target audience well, the girls' obvious focus is quality, but they're also keen on the versatility of their designs, and last but not least, a friendly price point. elleme's inaugural collection pairs european minimalism with asian sophistication, resulting in geometric shapes, colour and texture contrast, patchwork, and a matching colour palette that includes hues such as black, grey, bordeaux, navy blue, brunswick green and caramel. as said, quality is key, and the choice of materials prove just that: lambskin, full grain and top grain cowhide, wool and canvas cotton. click here to check out elleme's full collection and how to purchase your new trophy bag at the kickstarter pre-sale.