online: dior – tales of the wild

© dior

this month dior is launching an expanded dior sauvage men's grooming line. at the very core is the renowned fragrance, which is now also available in a larger 200 ml size. the launch is an evocative one as it's accompanied by tales of the wild, a series narrated by none other than the face of dior sauvage, actor johnny depp. the footage depict the extraordinary journeys of four men from different corners of the planet who embody the philosophy of the sauvage fragrance. filmed on location in 16mm anamorphic in extreme conditions, directors clément bauvais and arthur de kersauson captured the authenticity of each man's character in these four visually stunning documentary shorts. and that's not all. dior counters across stateside will feature a sauvage shazam map that allows customers to watch each video on their smart phone by scanning the icon for each video.