online: culturelabel

a new online platform that curates and showcases artist-designed and limited-edition products just launched! dubbed culturelabel, it features striking products of over 60 leading art institutions and companies from across the u.k. in one easy-to-shop boutique. interestingly, the initiative transcends the commercial aspect: by helping partner institutions with an online platform, culturelabel enables these partner institutions to extend their brands and increase retail revenue while freeing them to independently concentrate on their programming and initiatives. participating institutions include v & a, beyond the valley and the photographers' gallery. click and discover... note: click on image to enlarge