new zealand: party bus

giving drink and drive a whole new meaning is the marketing-on-wheels concept that bacardi uses for the new zealand market. a former sightseeing bus was stripped bare and completely redesigned in cool retro-style by christchurch-based identity group. referencing bacardi’s cuban roots, specific materials such as timber and carpet flooring and plaster walls were used. © stephen goodenough / note: click image to enlarge