new york: stutterheim store opening

© stutterheim / photography: seth caplan

stutterheim has made rainwear cool, and to such an extent, we've seen many of you out there flaunting it even when the sun is out. the brand's distinct style has gained a following across the planet, and it isn't surprising that following the opening of bigger store at homebase stockholm earlier this year, stutterheim has boldly crossed the big pond to plant a flag in new york city. the store occupies a ground floor space of a five-storey building from 1901, and measures a mere 275 sq.ft. [26 sqm]. indeed, that's quite compact, but what it may lack in size, it makes up with a clean modern interior dipped in a pristine white hue that complies with the aesthetic stutterheim's product line. wooden flooring and potted plants add a homey touch to the setting. the design of the store is a collab between the brand's art director andreas bergman and local creative practice bobby redd, and is clearly rooted in the tradition of scandinavian design. the new stutterheim store carries the brand's full range of men's and women's items. location: 232 mulberry street [nolita].

© stutterheim / photography: seth caplan