new york: rick owens store relocation

© rick owens

after a decade-long sojourn in greenwich village, the rick owens boutique in new york city has traded up and relocated to a much larger and more prominent space in soho. it occupies a lofty duplex unit of approx. 12,000 sq.ft. [1,115 sqm.] of a red brick building from the 1860s on howard street, situated amidst many other luxury peers. the boutique's interior design, created by the designer's wife and muse michèle lamy, stands out through a brutalist aesthetic that's captured by a quirky mix of materials, such as concrete, polystyrene and marble. furnishings are sparse, and comprise of chunky and monolithic display tables and seats, each dipped in a slightly different shade or clad in camel hide, and simple wall-mounted shelving. specific sections feature large slabs of mirror that optically create an even bigger space. the ground floor of the rick owens boutique presents the accessories, shoes and jewellery collections, and the basement space, connected by way of a monumental staircase, features the full range of men's and women's ready-to-wear. location: 30 howard street [soho].

© rick owens