new york: mm6 store opening

© maison martin margiela / photography: matthew carasella

with today's launch of an mm6 store in the west village, around the corner from the maison martin margiela flagship in new york city, the fashion house is clearly diversifying its retail operations. mm6 is the brand's more youthful and contemporary line for women, and this is the first dedicated brick + mortar store on the planet since the line was launched back in 1997. measuring 500 sq.ft. [47 sqm.], the retail space's industrial vibe is complemented by a quirky decorum that's emblematic of maison martin margiela. neon light boxes in the window create a colourful labyrinth as light is reflected and bounced from mirror to mirror. intentionally minimal, the vast range of women’s clothing, accessories and footwear take center stage behind the store’s imposing windows. traditional new york city ceiling tiles are transformed into open and closed shelves. to celebrate the store opening, two exclusive items will be available for purchase in-store, a signature t-shirt and tote, both printed with a view of the iconic manhattan skyline. sources in italy have reported that additional mm6 store openings are in the making for paris and tokyo in the very near future. location: location: 363 bleecker street [west village].

© maison martin margiela / photography: matthew carasella