new york: levi's commuter workspace

© levi's / photography: jorge quinteros

finding appealing new ways to connect with its following iconic denim brand levi's has launched a levi's commuter workspace in williamsburg. the very first of a series, it's a hybrid creative hub that serves as a gathering place, a resource center for avid cyclists and a shop stocked with the latest levi's commuter apparel. the temporary space boasts a low-key, utilitarian setting that's thoughtfully designed at the same time, using a range of compatible materials. the launch party took place earlier this week, indulging attendees with a complimentary bike valet, wash and tune-ups, goldsprints competitions to win a trophy tokyobike, complimentary beer and grilled cheese, and special gig by beach fossils and a sinkane dj set. mind you, a program of cool events is scheduled for the duration of pop-up space  [open through jul 26]. following this opening levi's is to launch levi's commuter workspace editions next - and almost simulateously - in both los angeles and london. location: 261 metropolitan avenue [williamsburg north].

© levi's / photography: jorge quinteros