new york: i'm back!

© lavazza

the man known for his killer serve returns, street style, and last but not least, rock ‘n roll locks, returns to the tennis courts of new york city’s arthur ashe stadium after a ten year absence. we’re talking the legendary andré agassi and his aim to regain the limelight. not for personal glory, but to change the lives of underprivileged kids – starting with the 2016 u.s. open. and agassi does so by teaming up with lavazza, a brand that’s renowned for a great serve, albeit espresso, for the past 120 years. this quirky pairing of excellence will spawn total agassi hegemony across town by way of 150 agassi clones, each matchingly decked out in a loud outfit and hairdo from back in the day. andré agassi and his lookalikes will perform a flashmob performance prior to the screening of his new ad as spokesman of the lavazza brand. one dollar of every lavazza espresso sold at the 2016 u.s. open will be donated to the andré agassi foundation for education, and benefit its readiness program summer of lifetime at the organization’s college preparatory school in nevada, and will also be used to help students ace through their college tuition fee.

© lavazza