new york: feit store opening

© feit

they've had their store in sydney for quite some time, but now tull and josh price, the fraternal australian duo behind cult shoe brand feit, have expanded their retail operations with a sleek new store in new york city. behind a façade with large windows framed by slabs of shiny metal, a serene setting constructed from baltic birch, concrete and translucent panels unfolds. the imposing purity of this aesthetic, created by the price brothers and australian installation artist jordana maisie, not only reflects feit's well-known ethos and creative process, but also elevates the shopping experience to a level beyond the ordinary. upon entering the store, shoppers view cascading planes that emerge from the existing architecture and a split-level display showcases the coveted feit collection. the nifty layout is constructed as such that it a peek behind the scenes to where the showroom and repair sections are situated, while installation displays connect the customer to feit's meticulous shoemaking process. the new feit store carries the brand's full range of men's and women's shoes. location: 2 prince street [nolita].

© feit