new york: closed shop-in-shop

© closed

slowly regaining the global limelight, closed is a contemporary fashion brand from the old continent with hybrid roots. founded in italy in 1978 by renowned fashion couple marithé and françois girbaud, it gained huge popularity across western europe in the 1980s with innovative denim pieces and preppy-inspired leisurewear. today, closed is based in hamburg, and with an ambitious new team at the helm, it's once again emerging as a label to watch. after expanding in europe, opening a string of branded stores in leading cities, closed was first introduced to the u.s. market in 2010. it has now taken a bold next step by opening a shop-in-shop at the personnel of new york boutique in the west village, and clearly an indication it'll open a standalone store next. the storefront is made up of four large windows that allow plenty of light to enter the space. inside shoppers will find a homey setting with natural wood fixtures, along with antique jewellery display cases that add a warm and inviting feel. the closed shop-in-shop carries the brand's a/w 2014 men's + women's collection, one which features tweaked versions of its most iconic pieces iconic [open through sep 28]. location: personnel of new york, 9 greenwich avenue [west village].

© closed