new york: aesop store opening

© aesop

aesop launches stores faster than you can blink with your eyes. this one opened under the radar a little while ago in the west village. it's the cosmetic brand's second store in the area, and at 175 sq.ft. [16 sqm.] it's a pretty small. but what it may lack in size, it makes up with an edgy understated décor created by architecture outfit. the new york-based practice has applied coir coils, a modest material commonly employed in flooring, to wrap the interior’s walls and counter, providing a subtle yet striking textural charm and a sense of warmth and intimacy to the space. the merchandise is showcased on wall-mounted black wooden shelving, and despite its size the store also features a water basin in the same hue. the new aesop store stocks the brand's full range of skin, body and hair care products. location: 77 greenwich avenue [west village].

© aesop