new york: aesop installation

© aesop / photography: rafael gamo fassi

its strong affiliation with art and design allows aesop to make striking retail statements that not only resonate well with its clientele, but also help the cosmetics brand effortlessly gain the limelight. aesop is already well-represented in manhattan with seven stores, but recently crossed the east river to brooklyn where it has set up a temporary retail installation on the premises of the invisible dog art center. designed by mexico city-based architect frida escobedo, the installation beautifully contrasts with the industrial looking surroundings, featuring a centerpiece which comprises of a timber-framed glass enclosure containing segmented layers of sand that'll shift in the course of time. escobedo references modernism's shift away from ornamentation in both materiality and form, while her installation also aptly captures the temporality of the setting. on either side of the glass enclosure a selection of aesop's body, skin and hair care products are presented while a salvaged vintage wash basin is placed in the middle [open through the end of july]. location: the invisible dog, 51 bergen street [cobble hill].

© aesop / photography: rafael gamo fassi