munich: no such thing as history

© louis vuitton

in a previous post we talked about last year's opening of a louis vuitton maison in the regal surroundings of downtown munich. the flagship store is located at residenzpost, a historic landmark building that was commissioned by an ambitious king ludwig I of bavaria who aimed to make the city of europe's most beautiful capitals. adding up to the immersive brand experience in an exceptionally opulent retail setting is the recent launch of espace louis vuitton münchen, an in-store contemporary art space which demonstrates the luxury brand's commitment to cultural and artistic initiatives. mind you, louis vuitton currently manages only four other of such exhibition spaces across the planet. the new venue in munich measures over 320 sqm. [3,445 sq.ft.] and is to host is several feature exhibitions and an expansive programme of public events. 

espace louis vuitton münchen's inaugural exhibition is by german artist annette kelm, and is entitled no such thing as history - four collections and one artist. the show explores the concept of the collection as an archive of art. similar to a library, it aims to reflect and preserve the artistic zeitgeist, and in this case by using the artist's new artworks. these continue kelm's interest in representing history through an investigation of archives and cultural and social history museums. for the new body of work she has drawn inspiration from the life and work of hannelore mabry [1930--2013], a german actress, sociologist and activist, and other members of the german feminist movement. location: louis vuitton maison, residenzstrasse 2 [altstadt].

© louis vuitton