munich: fendi store opening

© fendi

berlin may be germany's government seat but it's munich that has claimed the title of the country's undisputed capital of luxe. the bavarian city is not only one of the most affluent nationwide, but history has also endowed it with a regal downtown cityscape which highly appeal to leading luxury brands. the latest one to arrive in town is fendi. the italian luxury brand occupies 365 sqm. [3,929 sq.ft.] spread over two floors of a monumental building in neo-gothic style on maximilianstrasse, munich's very own golden mile. the new store features fendi's newest store interior concept that's inspired by the brand's roman roots.

the palette mainly consists of travertine, bronze and leather, captured in understated modern design that oozes a warm and welcoming vibe. carefully picked objets d'art add a personal and feminine touch to the luxurious premises. on the ground floor fendi's leather goods are presented, and it's here where the brand's signature baguette wall - named after its baguette cult bag - is strategically situated opposite the entrance. right beside, a staircase leads upstairs where in various rooms different product lines are presented. the pinnacle for many a fendi fan is the fur room, but also from a design point of view it's exceptional. black is the dominating hue here, captured in walls covered in black japanese lacquer.

the space also features a custom-made table by french architect thierry lemaire. also on this floor is the store's v.i.p. room, furnished with chairs by renowned italian designer giò ponti. the opening party of fendi's first store in germany was a jolly affair. a total of 300 guests rubbed shoulders with karl lagerfeld, the brand's creative director, who especially flew in for the occasion. in celebration of the opening fendi not only released a special limited edition bag, but also staged an exhibition at the haus der kunst, entitled the glory of water. it presents a series of lagerfeld's photographs of ornate fountains in rome, the cradle of fendi. store location: maximilianstrasse 12-14 [altstadt].

© fendi