moscow: mood swings apartment store opening

hardly a name for a fashion haven [or is it?] yet mood swings apartment store is in fact moscow's hottest new fashion spot. part of the retail empire that includes directional stores such as uk style, magazin zing and kixbox, this new outlet exclusively offers collections that cater to fashion-savvy women. brands on offer include limi feu, bernhard willhelm and minä perhonen. hilariously, not only its name but also the store's interior is inspired by a woman's multiple daily mood swings and resulted in a playful collab interior by swedish design bureau boys don't cry and new york-based media artist cyril duval. they created four distinct areas that overtly reflect the store's female-inspired concept. location: nikitskiy bulvar 17 [presnenskiy]. photos: mood swings apartment store