moscow: fresh restaurant opening

© fresh - moscow goes vegetarian

the days that in moscow 'the good life' meant merely leading an ostentatious one, have long gone. fueled by russia's steady economic growth during the past decade, a critical consumer mass and a diversified retail and gastronomy landscape have emerged, and lifestyle in the russian capital has kept more and more abreast with trends in leading cities across the planet. although the vegetarian and sustainable lifestyle concepts aren't exactly new here, it seems now is the time to take it to the next level. indicative of this development is the opening of fresh restaurant in tverskaya, an upscale shopping area. it's helmed by ruth tal, a canadian entrepreneur who started her business in toronto in the early 1990s with a mobile juice bar. tal's activities later evolved into a restaurant business, at a time when the vegetarian food available wasn't something you'd really enjoy. this fresh restaurant is her fourth establishment, and the first one overseas. the restaurant interior is playful and inviting, and incorporates much of the company's green principles.

designed by sundukovy sisters, a moscow-based designed practice led by olga and irina sundukovy. the sisterly duo created a layered contemporary ambiance in which an abundance of natural materials are offset by exposed brik walls and sleek industrial elements. fresh is a place where to indulge in a wide range of tasty drinks and bites, all freshly made. the menu is quite diverse, ranging from noodle and rice dishes to salads and veggie burgers, in addition to hand-made organic delicacies for sweet tooths. a special feature is the juice bar which serves an endless list of fresh fruit and vegetable juices and cocktails, and optional healthy shots, such as the almighty spirulina. takeaway is also possible at fresh, and to keep the carbon footprint to a minimum, utensils and packaging are made from bio-degradable materials. location: ulitsa bolshaya dmitrovka 11 [tverskaya].

© fresh - we'd drop by anytime