milan: prada a/w 2015 collection show space

© prada

a sense of style and theatricality is innate to the italian identity, and prada's legacy is quite exemplary of the aforementioned qualities as it continues to break new grounds. and it's not only the luxury brand's fashion designs that project this spirit, but also the show spaces which are specifically designed to provide a matching setting to present them. during last week's milan fashion week, prada presented its a/w 2015 collection in a futuristic set-up designed by starchitect rem koolhaas' research studio amo. an existing room had been disguised into a classic enfilade of rooms, gradually changing proportions as in an abstract mannerist perspective. opposed to a single stage, a new sequence of spaces multiplied, fragmenting the catwalk show into a variety of intimate moments. faux marble in blue and black covered the floors and walls, transforming each space into a tridimensional excavation, while aluminum geometric inserts in the floor marked the sequence of spaces and added another sophisticated visual layer. models walked linearly across the enfilade the audience, divided into small groups, are pushed to close and intimate proximity with the collection.

© prada