milan: the iconoclasts

© prada

on the occasion of milan fashion week's latest edition, prada relaunched a retail project that was initially launched in 2009. called the iconoclasts, four leading editors took over the visual identity of four prada flagship stores in milan, paris, london and new york with various installations. for this edition it's been scaled down to two stores and one very influential fashion director: the adjacent prada men's and women's boutiques on milan's illustrious via montenapoleone and edward enninful. currently pulling the strings at w magazine, the ghanaian-born enninful has drawn inspiration from the harlem renaissance, a era of cultural bloom for the african american community.

the premises are dotted with black and white mannequins, all dressed in a mix of items from the brand's s/s 2014 collections and archival pieces. the setting at the women's boutique mimicks a 1920s club in art deco style, as if transported straight out of harlem. the men’s store features the same mannequins, all dressed in a similar style but set amidst 1920s food and cocktails, and even the presence of a jazz blues trio. fancy new shots created by photographer emma summerton and edward enninful will also be put on display at the two stores [on display through feb 24]. location: prada, via montenapoleone 6 + 8 [duomo].

© prada