milan: fuct

© slamjam

fuct is the lifestyle concoction of artist erik brunetti. infused by counter culture in general and the world of skate boarding in particular, his apparel brand firmly occupies cult status in the apparel industry since its inception in the 1990s. a keen observer of urban culture, brunetti is a wizzard when it comes to creating iconic and often controversial imagery that stands out. as a result fuct has collaborated with a diverse list of companies, artists, and designers on visuals and advertising, which has kept their creative output relevant, straddling the line between controversial yet appealing. in celebration of fuct's 20th anniversary an eponymous book has been released by renowned publishing house rizzoli, offering a definitive look at the brand's history and eclectic creative output. recently launched at directional streetwear store slamjam in milan, it's also the venue where a related exhibition is currently held. the show presents a curated selection of brunetti's most important art work [on through oct 2]. obviously, the aforementioned publication is available at the store. location: via paoli 3-5 [navigli].

© slamjam