milan: carhartt w.i.p. store opening

© carhartt w.i.p.

carhartt w.i.p. has returned to corso di porta ticinese with a brand new store. architect andrea caputo, a longtime collaborator who has designed quite a number of carthartt w.i.p. stores, aimed to create a retail space that wouldn't be shielded from the outside and instead be connected with urban landscape. expansive floor-to-ceiling windows pull this off, allowing in floods of daylight and giving the retail space a light and airy feel. a galvanized zinc metal portal marks the entrance, and continues inside where it becomes a perforated case that works as functional axe of the store. this intervention creates a new and clear space that's able to act as a backdrop for the installation.

interestingly, the new design keeps memories of the pre-existent space through the two naked concrete beams and a glass brick back wall. the overall design has been adapted to the unique dynamics of the store, and was then further tweaked to add extra character. chilean pine wood flooring is eclectically paired with galvanized zinc metal furniture, while sales desk is clad in luxurious portoro marble. emphasizing carhartt w.i.p.'s stature as a lifestyle brand are a number of well-chosen props, including an armchair and stools by piet hein eek and framed photographs by luca gabino. location: corso di porta ticinese 105 [porta ticinese].

© carhartt w.i.p.