melbourne: vanishing elephant store opening

© vanishing elephant - melbourne's got style

australian men's fashion brand vanishing elephant have just opened their first store, and where else but on home turf in downtown melbourne. a retail extrapolation of the brand's sharp aesthetics, the store is a stylish statement indeed. across one open space, the interior mixes multiple wooden fixtures with contrasting elements seen in metal railings and rubber pendant feature lights. floorboards have been reclaimed from 1920s railway flooring and powder coated metal racks sit on spotted gum bases. further custom joinery appears throughout, courtesy of kyran starcevich.

a striking wood and glass exterior leads into the airy street level space, housing unique handmade mannequins by sydney-based artist alex greene, with the overall fit-out devised by foolscap studio. the new store carries vanishing elephant's apparel and footwear collections, in addition to exclusive products such as suiting, ties, coloured poplins, oxford shirts and bags. this will be complimented with small additions of labels such as accessories from makr carry goods, denim edwin and vans footwear. location: albert coates lane, shop 14 [cbd].

© vanishing elephant - one thing's for sure: you won't leave here empty-handed