melbourne: made by jimmy pop-up store

© made by jimmy / photography: willem-dirk du toit

in australia, where laid-back isn't just an adjective but a way of life, a pair of shorts is the prerequisite uniform of many. but not just any uniform, no sir. we're talking the sought-after man leg-baring designs by melbourne-based label made by jimmy. founded only two years ago by designer james andrianakis, the brand has gained a growing following down under and overseas - notably in japan - with playful designs that effortlessly blend the savoir-vivre of beach life with elements of urban cool. made by jimmy has taken its operations to the next level by launching a pop-up store in the heart of homebase melbourne. occupying a narrow but lofty ground floor unit, it features a collab interior design with local archtecture practice herbert & mason. dipped entirely in a very appropriate aquamarine shade, the flooring has a curved edges and heighten the sense of being submerged in a tank. suspended metal clothing racks in a similar colour line the walls, showcasing made by jimmy's s/s 2015 collection of men's shorts and matching t-shirt designs. a linear configuration of neon light tubes that dangle from the ceiling add an industrial touch [open through feb 28]. location: 10 crossley street [cbd].

© made by jimmy / photography: willem-dirk du toit