melbourne: jac+ jack store relocation

© jac+ jack / photography: tom ferguson

eagerly anticipating further growth in leafy suburban melbourne, australian fashion brand jac+ jack has recently relocated its boutique from hawksburn to armadale, just a few blocks southeast. the new premises are also bigger, and co-owners jacqueline hunt and lisa dempsey seized the opportunity to work with architect and longtime collaborator george livissianis to raise the bar and come up with a subtly tweaked interior design that even better reflects jac+ jack's brand values than its previous boutiques. the design is understated and features clean lines, captured by a monochrome palette of materials. apparel pieces are showcased on wall-mounted rails on either side of the store, and right in between a row of sleek and stackable storage cabinets is situated. lighting plays a more pivotal role, enhancing the store's architectural features. elongated in shape, the far end of the retail space almost seamlessly extends in an intimate back garden. the new jac+ jack store carries the brand's full range of women's and men's collections of contemporary apparel and accessories. location: 1021 high street [armadale].

© jac+ jack / photography: tom ferguson