melbourne: epatant store opening

for those gentlemen who prefer highly seductive clandestine shopping experiences, add this to your itinerary when next headed to the southern hemisphere. located in a modest non-descript warehouse in melbourne's collingwood, epatant is an exceptional, intelligent and streamlined retail project, with a product range more curated and considered than that of an average museum. this is a store for discerning male shopping experts. goods include vintage eyeglasses, criterion dvd's, berg & berg silk pocket squares, grooming accessories by astier de villatte, ron dorff sportswear, and german underwear by schiesser. created by lachlan smeeton and his discrete partner-in-crime dennis paphitis, the two are best known as the development team from aesop - those fine purveyors of our favorite geranium leaf body scrub. it is anticipated that collections and collaborators will evolve with the passage of time "measured against the seasons, our mood, and always tempered against the evils of mediocrity". location: 33 peel street [collingwood].

© michael warnock