melbourne: emporium melbourne opening

emporium melbourne opened its doors to the public this week with an epic fanfare. the enormous complex with a glittering glass and steel façade boasts over 48,000 square meters [516,668 sq.ft.] spread over seven floors and took seven years, more than aud 1 billion and lot of red tape to complete. it sits upon the iconic heritage listed site that originally housed the myer emporium which first opened back in 1911. when fully operational coming august, the complex will boasts over 225 high street fashion and food brands, including a range of exclusive australian and melbourne firsts. the most prominent among those is the revered japanese retailer uniqlo, which alongside zoo york, ucla and calvin klein watches + jewerely make up the australian first offering. the new retail arena also boasts the city's first brooks brothers, the waiting room by dr denim and a host of other very impressive melbourne and international designers, restaurants and cafés. hundreds of eager shoppers lined up for the mall's soft opening, which featured live music, street performers and runway shows. a much bigger visual spectacle will be the official opening coming august when a fancy gala is planned with lauded movie director baz luhrmann as its creative director. location: emporium melbourne, 287 lonsdale street [cbd].