melbourne: launch installation for converse chuck II

melbourne: launch installation for converse chuck II
as part of the global launch for the converse chuck taylor all star II, melbourne based design agency sml hacreated and built a pop up display installation located at melbourne central. the black steel double mesh wall structure with fluorescent green lighting and pirelli rubber flooring neatly houses each size chuck II. [till sunday august 2]
 

the newly engineered chuck II is designed with innovation and product enhancements including nike lunarlon cushioning, super soft micro-suede lining and a padded non-slip tongue which provide modern comfort solutions in a premium execution. the new model becomes available across the globe from tuesday july 28 at converse stores and selected retailers. 

© sml