melbourne: acne studio opening

© acne studios

melbourne's retail scene has been booming for quite some time, and now acne studios joins in with a brand new store at the strand mall. occupying a ground floor unit of 100 sqm. [1,076 sq.ft.], it's the first store down under to feature the swedish brand's new retail aesthetic. conceptualized by acne studios' creative director jonny johannson, the retail setting is divided into intimate sections of perforated aluminium screens, along which sleek clothing racks are attached. walls are covered in shiny steel and paired with linoleum flooring. the shop is sparsely furnished with boxy displays in a matching grey and an occasional contrasting red. the new acne studio store carries the brand's full range of men's and women's apparel, shoes and accessories collections. location: the strand, little bourke street [cbd].

© acne studios