melbourne: 2-times x two birds one stone

© 2-times - an adventurous installation that blends luxury retail and top hospitality

in a previous post we talked about two birds one stone, a cool new hangout in melbourne. the café recently hosted an installation by online luxury retailer 2-times, and one that was inspired by maison martin margiela's all-white and vacuum-packed presentation of its s/s 2013 women's collection. this special showcase was an adventurous fusion of the very best in retail and hospitality, and featured a white cloth tunnel that is supported only by mirrors in a space adjacent to the premises owned by two birds one stone. the space is formed into a white plastic cube shape from the outside façade inwards, and was decorated with a customized selection of furniture and fittings from specialist interior retailers meizai and mei + picchi. inside, large framed mirrors, brushed steel consoles, a panelled glass fitting room, chrome spotlight lamps, a crystal chandelier, shaped glass vases, and over 40 vanilla scented candles were spread throughout the space. a series of white x's had been taped to the floor and lead directly into the 2-times installation where a savvy selection of items by contemporary fashion brands beckoned, including raf simons, christopher kane, phoebe english, dion lee, and obviously maison martin margiela. this 2-times installation is scheduled to pop up in other major cities across australia in the very near future. melbourne location: 12 claremont street [south yarra].

© 2-times - inside the installation